E-Commerce

Business, Technology, Society (3rd Edition)

저자: Kenneth C. Laudon, Carol Traver
출판사: Prentice Hall
출간: March 22, 2006
쪽수: 878쪽
언어: 영어
ISBN: 9780131735163

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.

주제

Electronic commerce Information technology Internet marketing Commerce electronique Marketing sur Internet E-commerce Technologie de l'information Marketing Informatietechnologie Internet Internet, economic aspects Internet, social aspects

제목	E-Commerce: Business, Technology, Society (3rd Edition)
저자	Kenneth C. Laudon, Carol Traver
출판사	Prentice Hall
출간	March 22, 2006
쪽수	878쪽
언어	영어
ISBN	9780131735163