Radicals & Visionaries

People discussed include Marc Andreessen, Desi Arnaz & Lucille Ball, Mary Kay Ash, Ian Ballantine, Burton Baskin & Irvine Robbins, Leon L. Bean, Jeff Bezos, Clarence Birdseye, Enid Bissett, Ida & William Rosenthal, S. Duncan Black & Alonzo Decker Sr., Arthur Blank & Bernie Marcus, Richard Branson, Samuel Bronfman, Joseph R. "Rod" Canion, Steve Case, Gabrielle "Coco" Chanel, Ben Cohen & Jerry Greenfield, Michael Dell, Walter Elias Disney, David Filo & Jerry Yang, Eileen Ford, Henry Ford, Bill Gates, Charles Geschke & John Warnock, Amadeo Peter "A.P." Giannini, Berry Gordy, Andrew Grove & Gordon Moore, Joyce Clyde Hall, Ruth Handler, William Harley & Arthur Davidson, Hugh Hefner, Jim Henson, Milton Hershey, William Hewlett & David Packard, Howard Hughes, H. Wayne Huizenga, Steve Jobs, John Johnson, Will Keith Kellogg, Calvin Klein, Philip Knight, Ray Kroc, Sandra Kurtzig, Estee Lauder, Charles Lazarus, William Levitt, George Lucas, Henry Luce, J. Willard Marriott, Louis B. Mayer, William McGowan, Tom Monaghan, Akio Morita, Jean Nidetch, David Ogilvy, Pierre Omidyar, Ross Perot, Ron Popeil, Leonard Riggio, Anita Roddick, David Sarnoff, Howard Schultz, Charles Schwab, Russell Simmons, Fred Smith, Martha Stewart, Ted Turner, Lillian Vernon, Madame C.J. Walker, Sam Walton, Thomas Watson Jr., Leslie Wexner, and Oprah Winfrey.

Businesses discussed include Netscape Communications Corp., Desilu Productions, Mary Kay Cosmetics, Inc., Bantam Books and Ballantine Books, Baskin-Robbins Ice Cream, L.L. Bean Inc., Amazon.com, General Seafood Corp., Maidenform Inc., Black & Decker Corp., The Home Depot, The Virgin Group, Joseph E. Seagram & Sons Inc., Compaq Computer Corp., America Online Inc., Chanel Inc., Ben & Jerry's Homemade Inc., Dell Computer Corp., Walt Disney Co., Yahoo! Inc., Ford Modeling Agency, Ford Motor Co., Microsoft Corp., Adobe Systems Inc., Bank of America, Motown Records, Intel Corp., Hallmark Cards, Inc., Mattel Inc., The Harley-Davidson Motor Co., Playboy Enterprises Inc., Henson Associates, The Hershey Foods Corp., Hewlett-Packard Co., Hughes Aircraft Co., AutoNation Inc., Apple Computer Inc., Johnson Publishing Co. Inc., Kellogg Co., Calvin Klein Ltd., Nike Inc., McDonald's Corp., ASK Computer Systems Inc., Estee Lauder Inc., Toys "R" Us Inc., Levitt & Sons, Lucasfilm Ltd., Time Inc., Marriott International Inc., Metro-Goldwyn-Mayer, MCI Communications Group, Domino's Pizza Inc., Sony Corp. of America, Weight Watchers International Inc., Ogilvy & Mather, eBay Inc., Perot Systems Corp., Ronco Inventions LLC, Barnes & Noble Inc., The Body Shop Ltd., Radio Crorp. of America, Starbucks Corp., Charles Schwab & Co., Rush Communications, Federal Express Corp., Martha Stewart Living Omnimedia, Turner Broadcasting System Inc., Lillian Vernon Corp., Madame C.J. Walker Manufacturing Co., Wal-Mart Stores Inc., IBM Corp., The Limited Inc., Harpo Productions Inc.